This is the bespoke type I've designed for the publication. It'll be used on the cover and for a few significant headings within the book if it works well and remains appropriate.
The Concept.
Firstly the aesthetic I was going for was a 2D typeface that has an element of 3D within it to mimic the way a hologram appears to have an object inside or coming out of the glass. I've tackled this by creating a skeletal structure to the type that brings the characters out from within the faces.
Secondly, I wanted to apply a subconcept for the way the type is formed based on the RGB lasers that are used to create the holograms at VHL. The boxes below represent the 3 fills use to finish the type. Each fill is a representation of a different laser; black-red, striped-green, white-blue. The density of each fill is relevant to the density of the wave length that creates each coloured laser in the spectrum.
This is what the type looks like so far with the fills applied. Distributing the fills evenly isn't very easy because certain parts of the letters must remain the same across the typeface in order for them to sit properly as a typeface. If it was inconsistent then it would look scruffy and ill considered.
So far I think my concept works really well, just need some feedback on the design before I begin to test print.
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