Monday 1 October 2012

PCL - New ideas for names.

Based on the developments from our recent meeting about the identity of the business, MArty and I have gone away with the task of coming up with yet more names. This time, however we are basing the names on the answers we worked through to the questions:-

- what are we about?
- who is our audience?
- how are we going to deliver?

Ideas.

- original
- exclusive
- custom
- limited
- limit
- LTD
- lim ed
- edition
- edit
- custom edit
- first
- one off
- by demand
- original edit
- state of the origin // soto
- original state
- race
- finish
- ready set go // RSG
- on your mark // OYM // only your make
- OHM // only hand made

I'm not a fan of any of these however I'm on the right track, just need to keep pushing the idea and build on the concept of the clothes being limited prints and exclusive.

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