NEGOTIATED BRIEFS - statements of intent

PCL

I'm going to set up and run a hand made and short run clothing label because I want to create a working, functioning business in retail that incorporates my designs and a way of selling them.

Product - Clothing label/ business

Range

- printed t-shirts
- printed tote bags
- labels
- receipts
- jumpers
- art prints
- social networking web designs
- editorial look book
- logo
- brand name
- pop up stall designs
- hangers
- e-zine


Distribution

- print fairs
- exhibition space
- pop up shops
- fashion events
- student fairs
- student unions
- mosaic cafe
- social networking sites
- website
- music and clothes shops





MONK

I'm going to rebrand and design printed collateral for a bar situated in Buxton because it's recently changed management and needs to have a fresh aesthetic, identity and customer experience.

Product - Brand and Identity for a cocktail bar

Range

- logo
- business card
- letter heads
- placemats
- menus
- napkins
- napkin and straw holders
- bar mats
- bottle labels
- glasses
- vinyls
- venue masthead
- point of purchase/ bar surfaces
- event posters
- event flyers
- event wristbands
- door stamp
- promotional campaign

Distribution

- in the bar itself
- social networking sites
- student packs
- students unions
- clothes shops
- music shops

It's clear at this point that I really need to define who the audience actually is for this brief. I'll need to research about the area of Buxton and surrounding areas to see who there is to aim the design work at.



BIKOLOGY

I'm going to design an informative publication about the anatomy and science of bikes because I want to inform people about how bikes are made so they can fix minor repairs to their own bikes as well as spark an interest in bikes to those who do not necessarily know much about them.

Product - A photography and vector based publication on bikes.

Range

- types of bike
- different terrain
- posters (image based)
- info graphic based posters
- guide to bikes
- bike blog
- E-zine
- look book
- publication
- tool kit
- event, cycle of life

Distribution

- bike shops
- bikology
- cycling events
- clothes and music shops
- student guides
- student welcome week packs
- student unions
- blog
- social networks and fan page
- application


VIEW

I'm going to design a series of informative print based deliverables to educate potential clients of View Holographics because the process is hard to explain and View has no quick and easy way to communicate what they do or how the process works to their clients.

Product - informative posters, leaflets and publication based on holography

Range

- publication
- series of leaflets
- typeface
- info graphic posters
- presentation templates
- PDF mail out
- mail shot

Distribution

- Optic foyer
- business meetings
- company, client meetings
- exhibitions
- Views laboratory and office
- B2B meetings
- electronic mail out
- standard mail out