'GOOD IS' - Design Plan

DEVELOP LOGO

Illustrations of the 3 band members

1920's-1940's typefaces, art deco, black and white film era

Charlie Chaplin

APPLY LOGO TO PACKAGES

Look at different nets that would be suitable for the products I'm going to package

Work with them to create a trend throughout and develop the logo around them

TEST STOCK

Try out different stocks

Key variables - colour/ texture/ weight/ coated and uncoated/ matt and gloss/ foldability

DECIDE ON COLOUR SCHEMES

look at current chap fashion and old chap fashion to gather a colour range or at least an inspiration for colour choice

DEVELOP BAND AND MERCHANDISE NAMES

Brainstorm relevant ideas and developments for the band name/ album name/ song titles/ publication cover title/ product names/ event title for the gig/ band member names

ALBUM COVER

Needs artwork and vinyl print for the CD - also a booklet of art work/images - net needs to accommodate both CD and booklet

GLASSES PACKAGE

look at typical glass cases and see what would be printed onto them and how - use paper net to mock up

GIG GOODIE BAG

define content of the goodie bag and the context in which its delivered

in rough - pair of glasses/ moustache/ bow tie/ cut out ukulele/ badges/ stickers/ pipe (all or most will be cutouts/popouts

will be handed out either at the start of, the end of or throughout the gig so people can transform themselves into chaps for the duration or at a later date

TEA CUPS

Package tea cups apposed to standard mugs - traditional british tea cups and china aesthetic

ELBOW PATCHES

small plastic packet containing two patched that can be stuck on to any long sleeved garment - will come in a range of chap like colours

PLECTRUMS

consideration for printing band plectrums simply with their logo on them - could go in the goodie bag

T-SHIRTS

typical band merchandise consideration - even though of printing onto a tweed jacket

POSTERS

A1 and A3 posters

A1 on poster bollards round the city

A3 around shops, cafes, university institutions

FLYERS

A5 in cafes, in student unions, in clubs with a similar genre and music scene to the band.

BILLBOARDS

Mock up idea

PIPE PACKAGES

Pipe box or kit - possibly wooden or maybe fabric role up idea to make it more portable

TABACCO TINS

Look into current tobacco tin designs - mock up a novelty band tin design - might just use a current brand in reference for the publication.

HANDKERCHIEFS

short run print of square handkerchiefs with the band logo, embroidered and printed

PUBLICATION DPS

Publication cover art/image

reviewing and interviewing the band and their new album

photo shoot for images

adverts for merchandise

information on ukuleles that they play and their chap hop music genre

(publication will have a separate design plan)