Thursday 22 November 2012

VIEW - Concept development and applying it to the type

The concept behind the design has only changed slightly from the crits. Everyone seemed to agree that it has a really solid and well informed thought process behind it and its appropriate for the company.

This is the redesigned typeface. At the moment it's just the skeletal structure that gives a 3D perspective within each letter form.

Using the 3 RGB colour lasers as a reference I've created 3 fills for the segments formed by the skeletal type. Each fill is representative of a different laser. The width of the line going across the fill or the lack of any lines is relevant to the frequency and wavelength of the colour of light in the spectrum.



 Here's a step by step of how the fills are applied the finish the design.


R


G


B

And here is the complete design.


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