Brief Title - Little White Lies
The Problem is.....
1.
2.
3.
4.
5.
I intend to (inform/ instruct/ persuade/ direct/ educate/ promote to)
Promote
...a group of (identify your specific audience or context)
film enthusiasts
...that (state your message, idea or concept)
Little White Lies has opened up a shop based on and around the magazine
In order to achieve this I will produce...
(specifically at this point in time what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed)
PRODUCT - what is your product
A shop
RANGE - what range of deliverables will you produce/propose
point of sale/ shop front/ online shop/ merchandise (clothing, prints, magazines, mugs etc)/ posters/ opening event
DISTRIBUTION/CONTEXT - define the context in which your products wil exist/be viewed
collectively in the shop on a high street in a major city such as London, Leeds, Manchester, Sheffield more likely London as it's close to where the magazine is manufactured.
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