IMAGE - Self Initiated Brief - Ideas and Sketches

IMAGE - Self Initiated Brief - Objects

Like in the original Scale, Shape and Format brief I got everyone in the Image group to name a object that I can go away and investigate visually and research for this brief.

Will Cotterill - RAZOR

Mitch Weaver - RULER

Eddie Cooper - ROCKET SHIP

Matthew Chatfield - DUNGAREES

Ben Mckenna - PHONE

Dom Rugman - CHAIR LEG

Matt Tucker - SCALPEL

Oliver Cassel - CALCULATOR

Frankie Roberts - MUG

Kirsty Alderson - GLASSES

Claudia Griffin - COMPASS

Sophie Wilson - VIOLIN

Bethany Yates - MONKEY

Kirsty Hardingham - SPOON

Luke O'Brien - TRUMPET

Francesca Pecquer - BACK PACK

Sadie Thompson - JAM JAR

Stephanie Lawson - WATERING CAN

Liam Rushfirth - TEDDY BEAR

Amber Smith - BOW TIE

(myself) Charlie Crosby - HEADPHONES

21 objects

21 days

24 page catalogue

Action Plan

- find, photograph and collect as many of these items in preparation to visually investigate them over the easter break.

- define categories that the objects fall into to calculate how many posters I will produce by the end of the brief.

- research into design direction, find inspiration.

IMAGE - The old brief

Key points in the old brief.

'randomly selected objects'

'replacing conventional series of letters'

'must work across a scale range'

'develop a range of visual solutions'

'how many ways can this object be created?'

'how much detail must you maintain for it to communicate?'

'consider colour'

'line quality'

'drawing based brief'

'explore a range of processes'

'the image can exist entirely on its own, no explanation required'

IMAGE - Self Initiated Brief.

Shape Scale Format

Concept - An object a day

- drawing

- photography

- vector

- research

Content - the objects

- picked randomly

- new concept for choosing the objects each day

- get others to pick

Method of Delivery

- Posters and prints of each object

- catalogue of the objects with their research




Problems


- how to record the object? will it be consist method as in the same each day or different each time


- how to pick the objects? pick them all before beginning and plan - pick an new object each day - link the objects - get others to choose them


- research - how long to spend researching and researching relevantly


- time - not being able to investigate a subject long enough


- can i get hold of all the objects?

IMAGE - Self Initiated Brief considerations.

This brief is the last one of the module and as a self initiated brief Its a good chance from me to explore one of the previous briefs in more depth and rewrite it so I can take it further and in new design directions.

Previous briefs:-

- editorial image

- type as image

- shape and scale

- 2D to 3D to 2D

- book fair

- D&AD rain brief

EDITORIAL ideas

- newspaper a day - illustrate and article per day

- newspaper a week - illustrate the main articles over the course of a week

- newspaper/publication a month - illustrate the entire publication

- opportunity to explore a vast range of image making throughout a publication

- could illustrate a whole publication in one developed aesthetic

- opportunity to create illustrations
- range of topics, politics, ethics, economics, gossip, celebrities, popular  culture

TYPE AS IMAGE ideas


- fonts
- quotes
- soliloqui's
- chance to create a typeface (or several)
- film titles/quotes
- photography
- mixed media
- using type to create images - typography
- printing type - wood block, letter set, letter press - alternative ways


SHAPE AND SCALE ideas


- object a day
- signs
- shapes
- icons and iconography
- opportunity for logo design
- projections
- location
- context of viewing the design


2D TO 3D TO 2D ideas


- doodles, models, doodles
- photography
- 3D-2D-3D
- 2D-3D-4D - after effects motion graphics - storyboards
- existing images
- 2D projections then photographed


BOOK ideas


- concept books
- screen printing
- explore different books and binds
- editions of books
- issues throughout the brief
- range of books
- create a new book type and brand it
- look book
- sound, colour, typeface, shape
- combinations of the content


D&AD ideas


- type posters
- poster brief - what scale and context?
- research rain extensively on a global level
- apply the brief to other countries
- other weather types
- attend the lecture
- more illustrations
- icons for infographics

IMAGE - D&AD - Final Poster

IMAGE - D&AD Brief - Vectors

Pretty

Makes sunny days more special

lawn irrigation

funky umbrellas

singin' in the rain

perfect weather for ducks

good for water fights

romantic

free shower

drinking water as nature intended

good for livestock

keeps the circle of life going

IMAGE - D&AD Brief - Ideas and Sketches

IMAGE - D&AD Brief - Brief and Rational

IMAGE - Book Works - Sketch book work and concept development

IMAGE - Book Works - typeface, colour, sound, shape ideas

Before deciding which subject to investigate and base my brief on I brainstormed each of the four subject matter given.

I decided to go with sound and investigate a piece of music and how I can visually show it in an appropriate format for the book fair.

IMAGE - Book Works - Brief and Rational

IMAGE - 2D to 3D to 2D - Final Image

IMAGE - 2D to 3D to 2D - making the 3D scene

Coloured card for the trees and snow.

Matt stock for the suit and tea stirrers for the skis and ski poles.

Needed a white backdrop.

So I added one.

Needed fire.

So I set him on fire.

Needed a mountain, although it wasn't in the original drawing it makes the image feel more complete.

It was a good job the studio wasn't too busy at this time otherwise it would have been difficult to find the space to set it all up.

Getting the lighting and the best settings for the image wasn't easy as I couldn't book out the photography studios but I managed to get some nice and interesting shots.

Overall I'm pretty pleased with the outcome, it looks pretty close to the first 2D image and its come out just as I expected in my head.