MONK - Laser cutting / Venue masthead

The laser cut of the mast head came out much better than I had expected. The white oak board that I used burnt under the laser and has created a sort of drop shadow effect on the type. It also has a slight gloss to it because oak caramelises when charred. It's interesting how its turned out because it adds to the warm and welcoming tone of voice that I was trying to achieve initially. There is a lot of relevance to whiskey brewing and distilling within this particular deliverable. Whiskey makers pride themselves on doing it lovingly and crafting it. This is echoed in the hand rendered bespoke logo and the skilfully crafted cocktails that Monk create and serve.