Friday, 27 April 2012

PRODUCT//RANGE//DISTRIBUTION - Analysing the briefs.


Key points:

- illustration
- one of 5 films (Drive, Black Swan, The Tree of Life, Super 8, Tinker, Tailor, Soldier, Spy)
- has to be a portrait of the main character or one of the main characters from the film
- independent movie magazine
- cutting edge writing, illustration and photography to get under the skin of cinema
- creative freedom for the background of the illustration
- portrait of the character is the defining focal point
- include the title of the film in your own typographic style
- could be based on an existing typeface or be an original piece of hand lettering
- all the films are from 2011
- simple, iconic, unique
- need to incorporate the Little White Lies masthead into the composition
- audience are film fans with an adventurous streak
- they recognise cinema exists in a wider cultural tapestry
- LWL's mission - to reshape the debate across the movie landscape
- also has content that is music, art, politics and pop culture
- published by The Church of London
- based in East London
- work with collaborators and contributors
- they produce 2 magazines

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