PRODUCT//RANGE//DISTRIBUTION - Writing the rationale.

Brief Title - Little White Lies

The Problem is.....

1.

2.

3.

4.

5.

I intend to (inform/ instruct/ persuade/ direct/ educate/ promote to)

Promote

...a group of (identify your specific audience or context)

film enthusiasts

...that (state your message, idea or concept) 

Little White Lies has opened up a shop based on and around the magazine

In order to achieve this I will produce...

(specifically at this point in time what you aim to produce, the method of delivery/ distribution/ the context in which it will be viewed)

PRODUCT - what is your product

A shop

RANGE - what range of deliverables will you produce/propose

point of sale/ shop front/ online shop/ merchandise (clothing, prints, magazines, mugs etc)/ posters/ opening event

DISTRIBUTION/CONTEXT - define the context in which your products wil exist/be viewed

collectively in the shop on a high street in a major city such as London, Leeds, Manchester, Sheffield more likely London as it's close to where the magazine is manufactured.

PRODUCT//RANGE//DISTRIBUTION - Writing my own brief.

Still unfinished and very rough but its a start.

Title - Little White Lies, Illustration Brief

Brief

LWL is a bimonthly film magazine - but what if is was a shop? what would it sell? what could is sell? what would it look like? how would it be promoted or promote itself? and where could it go creatively as and online presence?

Background/Considerations

- highly illustrative magazine for film enthusiasts

- visual setting of the shop

- little work with type - how can this be incorporated more?

- cinema and its wider cultural tapestry

- iconic film characters as well as modern films leading roles

Mandatory Requirements

- must stick to the illustrative roots of the magazine

- incorporate the LWL logo

Deliverables

Studio Deadline

Tuesday 22nd May 2012

Module Deadline

25th May 2012

PRODUCT//RANGE//DISTRIBUTION - Analysing the briefs.

Key points:

- illustration

- one of 5 films (Drive, Black Swan, The Tree of Life, Super 8, Tinker, Tailor, Soldier, Spy)

- has to be a portrait of the main character or one of the main characters from the film

- independent movie magazine

- cutting edge writing, illustration and photography to get under the skin of cinema

- creative freedom for the background of the illustration

- portrait of the character is the defining focal point

- include the title of the film in your own typographic style

- could be based on an existing typeface or be an original piece of hand lettering

- all the films are from 2011

- simple, iconic, unique

- need to incorporate the Little White Lies masthead into the composition

- audience are film fans with an adventurous streak

- they recognise cinema exists in a wider cultural tapestry

- LWL's mission - to reshape the debate across the movie landscape

- also has content that is music, art, politics and pop culture

- published by The Church of London

- based in East London

- work with collaborators and contributors

- they produce 2 magazines

YCN - Logo Development

Product//Range//Distribution - Picking out the briefs

• Crafts - Illustration
• Sponsor: Little White LiesAlways dreamt of being a cover star? Well, now's your chance. Choose from one of this year’s top five films, and create your own unique cover for Little White Lies magazine.

i

'Create a campaign to make i (The essential Daily briefing from The Independent) the most read newspaper among students'

Background

i, the UK’s first quality daily newspaper to hit newsstands in almost 25 years, went on sale on Tuesday 26 October 2010 offering a concise quality newspaper for just 20p. It is a new kind of paper designed for people with busy, modern lives. Colourful and accessible, concise and intelligent, it’s an essential daily briefing. 

Until the launch of i readers of quality newspapers had to pay £1 daily for a paper. Consumers are time poor and research showed they rarely got through a full newspaper, making a daily purchase feel increasingly wasteful. i has experienced great success with a readership of approx 368k and growing. i has also seen success through daily interaction with readers and now has a Facebook following of 14,896 and a twitter following of 30,198.

Creative challenge

We would like to engage with a younger audience, specifically students, to make i the most read newspaper amongst the student market, as well as significantly raising our circulation. In addition, we want to build a student community and have in-depth engagement/interaction with this market.

Media

Your campaign must be highly creative and intelligently resourceful, capable of putting small budgets to big effect. It needs to begin on campus, but can have scope to grow elsewhere. It must be able to translate online and through social media channels. Consider how your campaign can maximise exposure through: PR, events, newsletters and other means. Remember that we have access to a national paper and website with a specific student area: www.independent.co.uk/student

Mandatories

• You must use the i logo.
• i uses the font, ‘Stag’ which is detailed in the brief’s    project pack. You must use this font or a font which    is similar. The CMYK colour breakdown can also be found in the   project pack.
• It is key to communicate: price, quality and that i is concise.
• The key is to encourage a younger audience to sample i. Once people trial the product they love it.

IT HAPPENED ON THIS DAY

I recently discovered that I share a birthdate with BBC broadcasting its first televised news bulletin; the Salvation Army being founded in London’s East End; Spam being introduced and, not least, the birth of ‘Dolly the Sheep’. Subsequently, 

to find that I share a birthday with PT Barnum, Robbie Robertson, Paul Smith, Huey Lewis and Royce da 5’9” inspired the widest range of emotion and aspiration.

Access to data is so effective that we are now better equipped than ever to create information that expresses histories in the personal as well as the international forum.

The Brief

We want you to consider how best to interpret the project theme. Is it what happened through 

the centuries on a specific day in the month/year 

or could it be the story of one particular day in time? The ‘Big Bang’; Battle of Hastings; the first pulls of Gutenberg’s 42-line bible’; Elvis Presley on the Ed Sullivan Show; assassination 

of JFK; Liverpool’s European Cup win in 2005 

or the atrocity of 9/11 – you are spoilt for choice. 

However fascinating the topic and the information that you select, your challenge is to create a delivery platform that demands the reader’s attention. It needs to address the norms of information architecture while actively working to evoke an emotional response from the reader or viewer.

Use print, screen, combined media – the choice is yours – as long as it expresses a solid idea, informs us and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic. 

Target Market

Define your market, and how you will target it, 

in your Strategy.

Requirements

• Research and Development

• Strategy 

• Specifications/Grid(s) 

• Dummy/Prototype(s) 

• Presentation 

Cross-reference this project brief with the ‘Assessment Criteria’ sheet. 

Submissions will only be accepted in one robust portfolio no larger than a2.

World No Tobacco Day 2012 Poster Contest

The World Health Organization (WHO) selects 'tobacco industry interference' as the theme of the next World No Tobacco Day, which will take place on Thursday, 31 May 2012.

The campaign will focus on the need to expose and counter the tobacco industry's brazen and increasingly aggressive attempts to undermine the WHO Framework Convention on Tobacco Control (WHO FCTC) because of the serious danger they pose to public health.

Tobacco use is one of the leading preventable causes of death. The global tobacco epidemic kills nearly 6 million people each year, of which more than 600,000 are people exposed to second-hand smoke. Unless we act, it will kill up to 8 million people by 2030, of which more than 80% will live in low- and middle-income countries.

Last year, Kick Butts, Take Names held its first celebration in observation of the World Health Organization’s "World No Tobacco Day." We call our celebration "World No Tobacco [Abuse] Day" as a reminder that tobacco is neither friend nor The Enemy. We believe it is our disconnection from ourselves and from one another than stands in the way of our freedom. 

We are looking for a poster to draw attention to this date again this year, in this spirit. It is important that the poster uses no negative or fear-based images, that it incorporates our heart and fist logo, and that it is a powerful representation of the life-changing, life-saving, buttkicking work of Kick Butts, Take Names, changing the way the world sees and responds to tobacco. 

Entrants may gain a greater understanding of our work by searching (and liking) Kick Butts, Take Names and Nicci Tina, the Ambassador of Buttkicking, on Facebook, amazon.com and YouTube. Deadline is 10 May 2012 to allow adequate time for judging, and for exposure of the winning poster prior to the 31 May date.

There is no entry fee.

Eligibility

All are eligible to enter.

Prize

There is no money prize. The winner will receive international exposure via our ever-growing community of Facebook friends, and a signed copy of Kick Butts, Take Names, retail value: $25. This will be a labor of love, and buttkicking social change.

PRODUCT//RANGE//DISTRIBUTION - Workshop 1

5 things I want to do.

- screen print

- create type based illustrations

- investigate online methods of distribution

- produce contemporary and experimental illustrations

- learn about and use more type based designs

5 things I need to do.

- explore and apply a broad range of print methods and finishes

- learn more about type and the fundamental rules of type and layout

- research and practice design methods that I find inspiring or 'cutting edge'

- draw and illustrate more often and develop my drawing and software skills and technique

- work with type in a basic way to fully understand the fundamental rules

5 reasons why.

- to get some good illustrative work and practice and refine my design skills

- I rarely work with type and it will be a good opportunity to develop a stronger knowledge/understanding of it

- working with type will help me become a more rounded and competent designer

- the online and digital future is forever changing and developing so it's good to keep up to date and explore the new and upcoming possibilities as well as existing ones

- to get some work that I will be able to use to get in touch with the studios, designers and people I want to work with

5 personal skills I'd like to improve and develop.

- proactivity

- attention to detail

- presentation of work

- professional articulation

5 practical skills I'd like to improve and develop.

- type and layout

- drawing and sketching

- software skills on PS, IN, and AI

- presentation

- using a graphics tablet

5 processes I'd like to investigate and use.

- screen printing

- laser cutting

- book binding

- visual identity 

- type setting, hierarchy and pagination

5 products that I could possibly make.

- book/magazine/publication

- typeface

- posters/prints and promotional materials

- an application

- printed clothing

5 contexts in which my work could appear or be used.

- screen

- print

- shopfront

- exhibition

- an event

Whats missing? 1. a problem to solve 2. content to deliver.

Brief - research

Ideas//messages//concepts

regularly ask yourself 'what are you doing? and why are you doing it?'

Product//Range//Distribution - Looking at briefs.

D&AD

• Graphic Design
• Sponsor: PentagramCreate a supplement for The Typographic Circle, focusing on talks given by renowned designers, writers and typographers.

• Crafts - Illustration
• Sponsor: Little White LiesAlways dreamt of being a cover star? Well, now's your chance. Choose from one of this year’s top five films, and create your own unique cover for Little White Lies magazine.

• Integrated Communications
• Sponsor: Boots

17 cosmetics are synonymous with teenage crushes, first kisses and broken hearts. Or are they? Help to make 17 cosmetics the make up brand of choice for every discerning, sassy and modern teenage girl across the country.

• Open Brief 2 - Make Your Mark
• Sponsor: D&AD

Already planned your dream career? Well, make it happen. Make your mark as you enter the industry; we want to see what you’ve got, and how you intend to use it. There are a lot of graduates out there, how are you going to stand out from the crowd?

• Graphics - Packaging Design
• Sponsor: Design Bridge

It’s time for a new generation of Scotch whisky. Leave behind the heather and weather, we want a 21st Century Scotch that challenges category convention and appeals to an international female consumer.

• Publication Design
• Sponsor: D&AD

Document, inform and entertain. Tell the story of D&AD from 2011, focusing on both digital and print publication.

• Graphic Design - Typography
• Sponsor: Studio Output
• Client: Ministry of Sound

Create a series of typographically focused posters for the iconic Ministry of Sound nightclub. Each poster needs to be relevant for three-months, clearly communicating dates and DJs, displaying the epic and global character of the club, whilst still making a powerful impact to a fast-paced audience.

YCN

Blyk

'Design the kind of content you’d like to receive via your mobile device’s inbox'

ESPN

'Develop a brand affinity campaign to inspire younger audiences to engage with ESPN on any platform'

Fedrigoni

'Produce a fully integrated campaign to launch and promote Fedrigoni’s ‘Imaginative Colours’ paper selection tool in the UK'

Google

'Create an imaginary packaging range for Google’s family of products'

graze

'Make the graze brand more distinctive and desirable'

Heinz Salad Cream

'Get the Young Eating Heinz Salad Cream Again!'

i

'Create a campaign to make i (The essential Daily briefing from The Independent) the most read newspaper among students'

Industry Trust

'Can you stop film piracy?'

M&S

'Package the perfect M&S picnic'

Peacocks

'Develop a piece of communication, or a campaign, to increase brand awareness of Peacocks'

SEGA

'Create a piece of communication that celebrates the 20th Anniversary of Sports Interactive, the studio creators behind the Football Manager' series

Swarovski

'Attract the next generation of Swarovski fans'

The Co-operative

'Develop ideas for a new sponsorship property for The Co-operative and bring the campaign to life!'

The Feel Good Drinks Company

'Get fruity, make people smile and kick start your career'

Triumph

'Create a piece of communication that promotes Triumph’s bra fitting service'

ISTD

http://issuu.com/charliecrosby/docs/2012_student_assessment_briefs?mode=window&backgroundColor=%23222222

Open publication - Free publishing - More breifs

TALES TO CHANGE THE WORD

PUTTING ON A FRESH FACE

IT HAPPENED ON THIS DAY

4’ 33”

TWEET TWEET

OTHER

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