Thursday, 10 November 2011

'GOOD IS' - FLEA-shirt designs.

Using a digital T-shirt template that i got from google and vectored over to modify it, I applied just the images of the three faces as band T-shirts or 'FLEA-shirts'.

When it comes to printing them I will only print a few as a set isn't necessary and it will be expensive but I will display multiple designs and variations to show the range of shirts that would be sold at the bands gigs or online or at festivals.




Added some colours. I really like the idea of using the three process colours Cyan, Magenta and Yellow because it makes the designs look funky and connotes the hip hop genre which the band follow. Also this emphasises the clash of the Chap style and the music genre.

However the three colours on the top right have a really nice subtlety to them. I think I will print a select few designs for the the hand in but propose a wider range of designs that would be produced on different coloured shirts. To narrow it down i'm going to work to a rule of three as there are three face illustrations and three band members, it create a nice consistency.

I'm not a fan of the plain black and white design on the bottom right nor the white shirt next to it, I think that the colour of the fabric in most cases compliments the printed content. From the crit it was made clear that the preferred designs were the faces standing singularly instead of together. This makes it a lot easier to decide which designs to select.


'GOOD IS' - Typeface options.

I went through the fonts that are already on Illustrator and searched for a few new ones from www.dafont.com and compile them all together the see which would work best against the illustration logo of the three faces.


Here I've arranged them so I can see how each one works individually with the image so I can compare them and pick out the ones which are working.



I narrowed it down to about ix typefaces then asked some people in the year which ones they preferred and these two came out on top. I see no reason not to use both type faces so long as I keep it consistent with where I use each one.
For example, I will use one on the packaging and maybe use both for the publication and the flyers.




These are both from www.dafont.com.





'GOOD IS' - Net Options

These are some net considerations for my packaging, I've labelled next the them what I think they would be best used for, however I wont be using all of these nets for the final printed range.

I need to consider how printing them double sided and having some sort of pattern or design on the interior of the packaging and also I need to experiment with composition of the designs and the information on the exterior.

My stock is still a mystery at this point, I plan to run a few print and folding tests on a selection of different stocks to see which suits it best in terms of weight, colour, saturation, structural integrity and foldability.















'GOOD IS' - Chap names finalised.

Finally whittled down the names for the band. I've carried a theme of each of the having three names and a last name accompanied by some sort of title. Completely for entertainment purposes and to add more of a mick take joke to the bands persona.



Lord Honourable Felix Rupert Oswald Jenkins of Uketon
(backing vocalist, Lead Soprano ukulele)





MC Colonel Sherlock Torquil Archabold Crawford 
(Backing vocalist, MC, Rythme Concert ukulele)


Duke Winston Artemis Cuthbert Plecter
(Lead vocalist, Rythme Tenor ukulele)


Monday, 7 November 2011

'GOOD IS' - Tag line and product ideas.

BAND NAMES

The Jumping Fleas - original idea, jumping flea is the direct translation of the word 'Ukulele'

The Chaps
The Chap Sticks
The Chapped Lips


ALBUM TITLES

Come On Chaps
Pipe Up
Get Chapped
I Say!
Chaptastic!


PLAY ON PRODUCT NAMES

chap stick - chapstick
monocle - chapacle
cravat - chapat
handkerchief - chaperchief
goodie bag chap kit - chap in a box
chap apparel - chapparel
chap manifesto - the 10 chapmandments
tea - dechapanated, extra chapped
elbow patches - chapatchi

more to come

'GOOD IS' - Publication Design Plan

PHOTO SHOOT

location(s) - my house in the living room because its was built around the time that chap and gent fashion was at its peak and its quick and easy to access.
- Antique Boutique, small vintage clothing and antique shop on Woodhouse Lane, need permission to come in a shoot but would provide a visually interesting setting for the band to pose.


PROPS

- tweed jackets
- corduroy trousers
- striped trousers
- glasses
- monocle
- pipes
- flat cap
- trilby
- bowler hat
- bow tie
- formal tie
- cravat
- ukuleles, tenor, soprano, flying V


MODELS

Declan Geraghty
Shaun Somerville
Josh Dingsdale

LAYOUT

lok at 1920's layout and print methods to determine the aesthetic for the article
Sketch and mock up designs for the layout of the articles


COVER

considerations - make up a new music magazine or apply the cover work to several existing magazines to mock up different variations.


CONTENT

- Band members - names, roles in the band, profiles
- interview with the band
- album review
- gig review
- brief side article on chap hop
- section about their ukuleles

'GOOD IS' - Design Plan

DEVELOP LOGO

Illustrations of the 3 band members
1920's-1940's typefaces, art deco, black and white film era
Charlie Chaplin


APPLY LOGO TO PACKAGES

Look at different nets that would be suitable for the products I'm going to package
Work with them to create a trend throughout and develop the logo around them


TEST STOCK

Try out different stocks
Key variables - colour/ texture/ weight/ coated and uncoated/ matt and gloss/ foldability


DECIDE ON COLOUR SCHEMES

look at current chap fashion and old chap fashion to gather a colour range or at least an inspiration for colour choice


DEVELOP BAND AND MERCHANDISE NAMES

Brainstorm relevant ideas and developments for the band name/ album name/ song titles/ publication cover title/ product names/ event title for the gig/ band member names


ALBUM COVER

Needs artwork and vinyl print for the CD - also a booklet of art work/images - net needs to accommodate both CD and booklet


GLASSES PACKAGE

look at typical glass cases and see what would be printed onto them and how - use paper net to mock up


GIG GOODIE BAG

define content of the goodie bag and the context in which its delivered
in rough - pair of glasses/ moustache/ bow tie/ cut out ukulele/ badges/ stickers/ pipe (all or most will be cutouts/popouts

will be handed out either at the start of, the end of or throughout the gig so people can transform themselves into chaps for the duration or at a later date


TEA CUPS

Package tea cups apposed to standard mugs - traditional british tea cups and china aesthetic


ELBOW PATCHES

small plastic packet containing two patched that can be stuck on to any long sleeved garment - will come in a range of chap like colours


PLECTRUMS

consideration for printing band plectrums simply with their logo on them - could go in the goodie bag


T-SHIRTS

typical band merchandise consideration - even though of printing onto a tweed jacket


POSTERS

A1 and A3 posters
A1 on poster bollards round the city
A3 around shops, cafes, university institutions


FLYERS

A5 in cafes, in student unions, in clubs with a similar genre and music scene to the band.


BILLBOARDS

Mock up idea


PIPE PACKAGES

Pipe box or kit - possibly wooden or maybe fabric role up idea to make it more portable


TABACCO TINS

Look into current tobacco tin designs - mock up a novelty band tin design - might just use a current brand in reference for the publication.


HANDKERCHIEFS

short run print of square handkerchiefs with the band logo, embroidered and printed


PUBLICATION DPS

Publication cover art/image
reviewing and interviewing the band and their new album
photo shoot for images
adverts for merchandise
information on ukuleles that they play and their chap hop music genre
(publication will have a separate design plan)