Simple concept, difficult to animate effectively. I spent quite a while changing the tiniest of details on this sequence. The concept being that as an audience you are viewing the word either from above in a birds eye view sort of way or that the word is in the middle of a room and the word drops down/backwards and bounces off a proposed surface at the back of the room or the bottom of a pit for example.
Project Content.
Layers.
Keyframes.
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