PRODUCT//RANGE//DISTRIBUTION - Progress Crit

Last weeks crit boards.

This weeks crit boards.

For this crit we each presented a progress evaluation which lasted 2-3 minutes and then we split into pairs or groups of three and went round the rest of the groups work and gave feedback. Each member of the group was allowed to ask 3 questions that they would like to get feedback from.

My questions.

1. Is a film festival the most appropriate way of distribution for this brief?

2. Should I investigate into digital distribution more e.g. online shops, ezines etc...or should I remain focussed with this print orientated response?

3. Does everything proposed sound feesable and appropriate? If yes or no, why?

My feedback - given by Lisa Whitaker & Joe Warburton

Problem Analysis

Strengths:-

- problem cleary identified

- association with upcoming festival in effective

Areas for Improvement:-

N/A

Design Development

Strengths:-

N/A

Areas for Improvement:-

- Possibly/ utilise quotes from the films as a basis for the illustrations

- size/ scale?

- generic magazine layout?

- referencing 'special' edition - make it unique

Audience Context

Strengths:-

- design direction is appropriate to your chosen audience

Areas for Improvement:-

N/A

Product & Proposal

Strengths:-

- explored a range of potential design outcomes

Areas for Improvement:-

- possibly refine the range you intend to produce

- consider proposing some aspects

Additional Comments

- once visual identity is clarified, think about applying it through digital distribution

- possibly look at traditional/ art house cinemas - Picture House, Hyde Park, Headingly

- consider how to differentiate between the magazine header/ logo and the type based illustrations

- consider use of colour to differentiate each film

- experiment with stocks for the prints

ACTION PLAN

- narrow down product range in relation to how much time is left to achieve it all

- clarify visual identity

- consider digital distribution

- experiment with colour and stock - make choices

- watch the films - take quotes - analyse specific scenes to inform designs - read synopsis - research cover art

- design sheets and ideas

- learn how to make a functional font

- research more into the festival