As this was the final crit for the Product Range and Distribution brief, we had to print out boards to show how we would be submitting our work for the end of module deadline. Along with the development of design, research and contextual references.
Crit Group:-
Joe Warburton
Lisa Whitaker
Luke O'Brien
Bethany Yates
Michael Mooney
Charlie Crosby
We critted in the same crit groups as the concept and progress crits to keep it consistent but this week we began by criting a different groups work before criting each others. This was a gut reaction crit and we gave feedback on our initial feelings and observations. The aim was to see if our work was communicating clearly enough to an audience that hasn't seen it before.
Feedback.
- we can't see visuals
- i'm guessing drive is the logo
- what are you producing? all 5 logos?
Already its clear there is a problem, I don't have enough for people to understand what it is I'm designing and what for.
- where's the colour
- think about white on white printing
- think about re-writing your proposals in the brief
- are you type as image? typefaces? image with type?
- start designing
- it's hard to crit without visuals
although I have been designing, the people critting my work couldn't see that I had and there is no colour in the boards as of yet. The document was black and white anyway so I printed it black and white however this feedback does draw attention to the fact there are no colours in my design at the moment.
This first bit of feed back I didn't find very helpful or constructive but I does show overall that I haven't got enough communication of my work.
Feedback from the original crit group.
Product, Range Proposal
Strengths
- proposed range quite broad
Areas for Improvement
- perhaps too broad - quite a lot to do
- how will the proposed type faces be applied to the products
Design Development
Strengths
- interesting typefaces
- initial experiments working well
Areas for Improvement
- difficult to crit as not sure which typeface is for which movie
- what is the content of each cover?
- how will it translate digitally/printed?
Visual Quality
Strengths
N/A
Areas for Improvement
- how will you translate the hand drawn type on to screen
- difficult to crit/interpret
Production Values
Strengths
N/A
Areas for Improvement
- no specifications size, scale, stock
Blogs
Strengths
- strong contextual/practical research
- plenty of investigation and background research
Weaknesses
- apply this to some designs
Additional Comments
- keep range of 5 magazines but only create the letters you need for each - not a lot of time left
- you need to get on it
- why are you creating the logos again?
- are you doing new logos on the covers now instead of type?
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