This is the logo given in the downloadable project pack from YCN. I personally don't like the logo that much, it works well however there are a few things about it that I want to change.
To begin with the typeface used for the word 'graze' it feels inconsistent in its structure. The Z stands out from the other letters because it appears thicker or bolder.
The 'g' has been enlarged too much as the bowl and the descender both extend over the baseline of the rest of the word graze and the tag line 'nature delivered'.
I'm going to change these things about the logo to make it look like a more refined identity for the company and I'm also going to investigate the possibilities of using upper case letters as well as there is nothing to indicate that lowercase is more appropriate at this stage.
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