Print Seminar - 7 things you need to know

Lorenzo Imparts his wisdom.

1. Colour Models

2. Formats

3. Artwork

4. Stock

5. Processes

6. Finishing

7. Costing

1.

CMYK

RGB

Heaxachrome

Spot Colour

PMS (pantone matching system)

2.

Standard ISO paper sizes

A & SRA sizes (SRA is slightly bigger for full bleed printing)

Imperial (North America)

Metric (rest of the world)

Tabloid (compact), Broadsheet, Berliner

Envelope 'C' sizes

3.

Document set up

File formats and fonts

Spell check

Colour specification

Printer marks

Pre flight check

Mock ups

Proof

Sign off - really important (get the client to sign off the work, that way you wont be to blame if they aren't happy with it later)

4.

Weights (gsm/grams per square metre)

Finish - gloss/silk/matt/coated/uncoated etc

Laid or wove (way the fibres go down)

Boards, Carton (white on one side, grey board on the other)

Many many more variations

Plastics and acetates

5.

Litho

Gravure

Screenprint

Flexo

Pad

Six Colour

Laminate - gloss/matt

Foil Blocking

Embossing - De-bossing

Spot UV Varnish

6.

Binding (what type?)

Folding and creasing

Die stamping/drilling

7.

Get a quote early on (for when you show the client and they ask how much will it be and you don't say 'I don't know')

Always give an identical specification to 3 print estimators to keep it consistent when comparing prices.

Learn roughly how much things cost (unit cost)

Understand viable minimum quantities

Extras and Author corrections (anything above what the client quoted to you to send to the printers)

Delivery? (how long will it take? how much will it cost? shipping cost? delivery charge? is it extra?)