Friday, 11 February 2011

Visual Language - Type and Grid.


Technical terms to do with type.

  • Leading - the spcae between the base line of the first line and the cap height of the next line 
    • Shown as (for example) 10/14pt. 10 = the font point size, 14 = the leading point size.
      • 10pt font + 4pt leading = 14pt line feed
  • Pica ans Ems (very confusing)
    • a Pica Em is 12pts always
    • things can be measured in Ems. When you indent a line or paragraph the size of the indent will be 1 Em x the point size your body of type is written in.
  • Ligatures - when two letters join.
  • Kearning - specifically the spacing between a pair of letters - example:  1 958  1958
  • Reversed out - when text is reversed out of the back ground colour sometimes you may have to change the kearning so it doesn't bleed out.
  • Tracking - the spacing of all the letters.


The Grid.


  • Used a lot in editorial designs.
  • Grids for different functions - help the reader read the words - example: Theatre script.

From this session we were given the task of pairing up and using a measure to note different point sizes within the same article of a magazine or newspaper of our choice.


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