The typeface at the top of this sheet was my initial idea having the bold upper case font merged with the elegant scripted type to give a contrast to the letterforms. when it came to the progress critique it was pointed out that, although it works really nicely as a font it started to 'flow' too much and didn't emphasise the contrast enough and people suggested i try using upper and lower case as well to broaden my development.
Further down the design sheet you can see i began to act on that feed back and started merging lower and uppercase fonts together and remove different parts where they overlap.
To ensure i got that my typeface showed contrast i began to work with negative space and i looked at where i could shade in certain areas of a font and leave others empty. It opened up a wide range of processes that resulted in a range of similar yet differing letterforms.
Once i was satisfied with the letterform a added the scripted font to the equation to see how it affected the letterforms and what other visuals it could give.
In the end i chose the bottom right as my final design as it was the most legible whilst it remained in context with the adjectives and the brief.
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