NEGOTIATED BRIEFS - all typed up.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

MONK
Brief
Rebrand the high end and sophisticated bar known as The Monk. The bar has a very high class, sophisticated atmosphere and outlook. The challenge is to revamp the brand and identity whilst keeping this atmosphere alive. Alongside this there you must aim to reach out to new customers and create fresh interest in the bar from a younger audience.
Background / Considerations
Based in Buxton, The Monk has recently been bought by Manachain Monahan, a young bar tender with lots of enthusiasm for cocktails and a high standard of service. The bar is very classy and expects its customers to behave well and they have a strict policy on being too drunk or disorderly. The bar even has it’s own members club and where members are given priority entry on busy evenings.
Mandatory Requirements	Deliverables
The bar is a sophisticated place and it must maintain this image in order to keep the current customers who love the bar the way it is. The rebrand needs to give the bar a breathe of fresh air and bring in new customers.	A redesigned logo that will be applied to the venue front, points of purchase and other possible surfaces. Promotional material that displays the drinks on offer through digital and printed media. Alongside new printed menu, napkins etc.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

BRETT’S FISH & CHIP RESTAURANT
Brief
Brett’s is a rustic ye old style fish and chip restaurant. It needs to be brought to life and engage the potential market in its surround areas of Headingly, Hyde Park, Burley, Kirkstall and Weetwood. This needs to be done through branding, identity and promotion.
Background / Considerations
The fish and chip dinner hasn’t changed at all since it first cam about. The idea of the traditional fish dinner is embedded into British culture. The design should not lose this traditional aspect of the product. The restaurant also provides a takeaway service that would need to be included with any aesthetic changes. There is a large are outside the restaurant that could be used for a number of things, how can this be utilised in the promotion?
Mandatory Requirements	Deliverables
The fish and chips haven’t changed so neither should the authenticity of the restaurant.	A promotional campaign or event that draws the attention of potential customers and makes them aware of the restaurants existence. Printed collateral such as, menu’s, napkins, takeaway packaging, wooden cutlery etc
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

BIFF (Bradford International Film Festival)
Brief
Come up with a brand new identity for the Bradford International Film Festival, use any media or approach that you desire.
Background / Considerations
The festival has had its identity in all forms; photographic, graphic and illustrated so it’s essential to research into its past identities and see what has gone before. The festival has shown a wide range of films in the previous 18 events and it covers a broad spectrum of film entertainment.
Mandatory Requirements	Deliverables
The new identity must be able to be displayed across a wide range of printed formats that will be displayed at the festival. Also the artwork must be able to be viewed digitally for the online reviews, websites and social feeds.	Redesigned logo, brand and identity. Photographic mock ups of the large scale printed collateral. An online mock up of the festival identity, e.g. the website.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

VIEW HOLOGRAPHICS (research brief)
Brief
View Holographics has the potential to become the next big thing in printing and communication possibilities. However it has some difficulty communicating what the company does and can offer its customers and potential clients. Design a set of informative and engaging hand outs that View can send to other businesses. Alongside this the gallery space needs to be re designed to create a more suitable place to view the existing samples of work. The laboratory has copious amounts of wall space that could be used for informative posters that co-inside with the information in the hand outs.
Background / Considerations
The company relies on investment and new sources of revenue and the best way to get this is through new clients. The service and products that View offer are almost unique and they have many hidden uses and possible selling points. The main blockade between the business and new customers is the knowledge of what the company does. This brief will require a lot of research into holograms and the process in which they are created.
Mandatory Requirements	Deliverables
Lots of research, mostly secondary from books and publications about holography. Primary research, work experience at View Holographics.	A booklet or set of hand outs that inform the clients about holograms and what the company does. A series of 8 posters to be displayed around the laboratory. Templates for a slideshow presentation that will make it easier for the company to give talks and promotional lectures about the business to clients.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

PERSONAL CLOTHING BUSINESS
Brief
Through collaboration you need to design, market, document and promote a new clothing label. The label will need a strong brand and identity that should be communicated through photography and distributed via the social networking sites at your disposal alongside any other opportunities such as print fairs and creative events.
Background / Considerations
The business has the potential to be fully functioning and to grow so it should begin small with T-shirt printing. The designs of the shirts are not the focal point however they will need to reflect the labels identity. A physical shop space wont readily be available or affordable so it will need some sort of online shop for customers to purchase the T-shirts.
Mandatory Requirements	Deliverables
The brief will need some financial backing so a contribution from willing partners will be essential. An aim of the brief will be to break even. The business must be made legitimate, use the skills and knowledge gained from Level 5’s Enterprise module to set the business up.	A series of printed T-shirts. An online presence that can contact new customers and inform them of deals and new designs. An online shop so customers can purchase Items. An editorial look book that showcases the range of T-shirts and enforces the labels brand and identity.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

POPINA’s
Brief Refresh and redesign the Popina’s café focussing on giving the café I strong identity through a solid brand. The café has no real significant branding or design work so there is plenty of room for improvement. You should aim to attractive new customers and create more revenue for the business, this could be executed in the form of a promotional campaign.
Background / Considerations Popina’s is situated in the middle of the student area in Hyde Park and students are the main source of income for the café. The café has been around for many years and is in much need of a rebrand to give it a more distinguished and noticeable presence. The surrounding buildings sport some graffiti and street art which gives the area a very urban and creative feel, the shop currently sits well amongst these artworks and wouldn’t want to become an eyesore up against them. The food is great and people need to know about it, how can you make a buzz about the food and keep hungry students coming back for more?
Mandatory Requirements	Deliverables
This must be an illustrative based brief. The redesign must still retain the ‘cool’ factor that Popina’s has developed through word of mouth over the past decade.	New logo Menu display boards (instead of printed) A board Window designs/ vinyl’s Promotional campaign that keeps customers coming back
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

BIKOLOGY – the science of bikes
Brief Investigate the anatomy and construction of the bicycle. Using information gathered through research, produce a series of prints and a short run publication that is informative and engaging. The aim of your design should be to allow bike lovers and cyclists to learn how to maintain their bikes themselves and if they need some serious repair they can explain their problems properly with a bike fixing company such as Bikology.
Background / Considerations A bike is made up of many parts and the majority of them people don’t even know what they are called. How can they be displayed and presented in an informative and engaging way. Use any media you see fit but keep it crisp, clear and understandable.
Mandatory Requirements	Deliverables
Documentation through Photography.	A short run publication on the anatomy of the bicycle. A series of posters to be distributed around Leeds student areas and community.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

DISSERTATION INSPIRED
Brief From your dissertation research, develop responses to key or important topics. The responses could take any form that is appropriate but must display some sort of reason as to why the chosen form has been used. The ideas, content, composition and production should all be informed by your research into your dissertation topic.
Background / Considerations The dissertation has always run as a separate module to the design modules and has been a way of displaying the student’s academic interests in relation to the design industry and theories. This brief will aim to help focus you with your research hand keep the research and writing process alive and interesting. This is a great opportunity to create some great pieces of design for your portfolio.
Mandatory Requirements	Deliverables
	A series of research driven and/or informative prints.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

THE GENTLEMANIFESTO
Brief Explore the world of the gentleman ad create a visually engaging and entertaining way of teaching people about what it is to be a gentleman.
Background / Considerations The Chap magazine. The gentleman’s manifesto is a list of rules that outline to core principles of what it is to be a gentleman and how one goes about being a gentleman. Todays dapper dandy’s lead a rather interesting and entertaining lifestyle, this should be reflected in your design work. Research will be essential for this brief and it should become a fun filled range of design work.
Mandatory Requirements	Deliverables
	N/A (for now)
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

THE GOOD JOURNEY (Competition Brief)
Brief Identify a daily journey – either your own or someone else’s – and improve it in a way that improves it for many people.
Background / Considerations Vehicle transportation. Mode of commuting: walking, cycling, driving etc The daily journey to and from work or school is a necessary evil in most of our lives. Although travel literature and magazines praise the journey as being as significant as the destination, the same experiential romance can rarely be attributed to the daily commute. (see online brief for the full background)
Mandatory Requirements	Deliverables
A3 boards. ‘The Big Idea’ 250 words statement (sans serif. 14pt type) one photocopied sketchbook	Four A3 boards displaying your response(s)
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

Negotiated Briefs

The Monk Bar

I friend of my brother has contacted me on Facebook looking for someone to do some design work for a bar that he has recently bought. The work desired has yet to be discussed or outlined but I've already begun to look into the bar and the current designs and reputation.

http://www.themonkcellar.com/

It's quite a classy venue with a warm modern feel to it and it even has a members club so it has an air of sofistication. The current branding doesn't really portray this and it lacks the impact that a bar of its standard should have.

I hope that this will become a live brief for me as its a great opportunity to practice branding and identity and there is scope for a range of point of purchase designs and some print collateral for things like cocktail menus and place mats etc. If all goes well I'll go to Buxton where the bar is and have a look around to get a better feel for the place.

Bretts Fish and Chip Restaurant

Situated in the middle of Headingley in Leeds in the biggest student populated area of the city, you;d expect this place to be booming but when I went last year the place was empty apart from an old couple. The building looks like a very old fashion house and has a very homely, warm feel to it but seem to disappear amongst the surrounding buildings, pubs and bars.

The restaurant needs a fresh and revamped brand which still keeps the rustic feel and the authenticity that it has cherished. There is a big gap for a promotional campaign to launch the new look and get customers involved. I will make contact in person with the owners and staff of the restaurant to see what else I can learn about it and if they would be willing to get on board.

Bradford International Film Festival (BIFF)

I've always been passionate about films and I got a real taste for it in my Product, Range and Distribution brief based on a D&AD brief for Little White Lies magazine. The BIFF is another competition brief which I'm interested in because its focussed on my interest in film and It's asking for an illustrative response to re brand the festival for the 2013 festival.

Although this will be a live brief there is one problem. The deadline is September 28th 2012 so I only have 4 days to enter. However, I will be entering the competition but I would also like to use this brief as a platform to develop a response using illustration.

http://www.graphiccompetitions.com/jump.php?contest=put-your-mark-on-biff-2013

http://www.graphiccompetitions.com/multiple-disciplines/put-your-mark-on-biff-2013

View Holographics

View Holographics is a company based in Wales which my Dad works for. I Spent some time there as a creative director and consultant to help the company visualise their ideas and present themselves to potential clients. The world of holography is going to be a massive development in the way we think about delivering a message and communicate to the world. The use two methods, Analogue and Digital. Analogue is almost like taking a photograph and digital is similar to printing and the work they can produce are quite impressive. For digital especially there is a massive scope for 3D design work and I would imagine that over the next few years that games and animation students will be looking for this kind of work.

http://www.viewholographics.co.uk/

One major problem with the company is that it doesn't have a good way of drawing in the clients to get the revenue and investment they need to make the big leap into the commercial world and fully refine the process. The branding for the company, in my opinion, has been very well done by a design studio called View Creative. I don't want to alter this but instead create some well informed and easy to understand booklets, brochures and leaflets for the company to give to potential clients that can explain the process and what results they can get.

This brief will be a research brief mostly but I'm going to keep it interesting by designing some informative and entertaining posters for the laboratory space which they aren't short of. Alongside the information booklets I will design templates for presentations that they may need to deliver to an audience of potential clients.

Lastly there is a small gallery space in which they are able to display there previous work and samples. Its very dull and run down at the moment but through the use of photography and editing I'm going to propose several layouts for vinyls and display cases that will give the company a range of ways to show off their products.

Personal Clothing Company

I've been thinking about doing this for a while so I thought I should probably take the plunge and use these briefs as an opportunity to create my own clothing label. I'm going to start buy printing T-shirt designs and promote them via the social networks of Facebook, Twitter and Instagram. I would like this brief to go well and essentially become a fully functioning business by the end of the year which I will going forward with full time.

It's also a good opportunity to look back on the Enterprise module and keep the skills I learnt fresh and active.

There is some opportunity for me to collaborate with a photography student to create a look book for the clothing and give is a solid brand and identity. This is a brief that is very personal to me and will require a lot of attention and market research into competitors and existing independent retails.

Who knows, maybe somewhere along the line others will want to join the crew.

Popina's

Popina's is a descreate little cafe on Brudnell Road in Hyde Park. Surrounded by students they make up the majority of their revenue how ever it's only promotion seems to be word of mouth. Having eaten their several times myself I know that the food is brilliant and the atmosphere is spot on however I could do with getting a bit more attention.

I'm proposing to rebrand the cafe through an illustrative approach focussing less on printed collateral and more on a makeover of the shop. I have an idea for a promotional scheme to put forward to students in student welcome packs that could be given to them by student friendly landlords and letting agencies.

Bikology

Bikology is a small bike shack that you can buy, sell, customise and get your bike repaired. I recently broke my friends bike and I took it in to be fixed and I was fascinated by the inside of the shop and the workshop. It's almost like a garage of a grease monkey inside a shop front. I really just wanted to photograph the place and maybe rebrand the company. However, I already have a few rebranding briefs for small or independent companies and businesses, so instead I thought I'd eplore the world of 'Bikology'. I'm using the term bikology as though it were a science (bike biology). This brief will be dominantly research based and I intended to use a vector graphics based response juxtaposing some photography. The outcome is completely open at the moment but there is scope for deliverables such as a publication, a website, and app with functionality navigation designs.

Dissertation Inspired Posters

I want to produce a series of posters which are inspired, informed and based upon my dissertation research and case studies. The idea is to, in a way, turn the dissertation into a brief alongside the essay. This will help me stay focussed during writing the essay and will be a great chance to create some one off pieces for my portfolio. For now I'd like to keep the posters image based with some illustrated type, but if my research and developments of topic change then the design approach will change accordingly.

This is probably the most straight forward brief I have but I think it will be one of the most important as its fundamental purpose is to help me through writing the dissertation itself.

The Gentlemanifesto

Since the 'What is Good?' brief at the start of my second year I have been very interested in the aesthetic and culture of the chap. I want to continue my research as produce a range of printed deliverables that aim to inform and entertain readers.

I'll be looking closely at the articles featured in 'The Chap' magazine as part of my research. It may end up that the outcome is an additional publication that comes with the magazine.

The reason for the title of this brief is that I would like to develop the existing manifesto of 'The Chap' magazine and take an illustrative approach to displaying it. This is a very open brief at the moment.



The Good Journey (Competition Brief)
http://www.thersa.org/sda/the-briefs

I've found this brief which I think is aimed more at product designers and designers that can invent physical solutions that enhance society. However, I was really interested in the idea of a journey. Big or small journeys are made everyday, this brief tackles the morning commute to wherever you work or have to be. The problem outlined is that the journey can be somewhat of a drag and it needs to have some sort of design solution to make it more enjoyable. I'm going to find this brief one of the more challenging ones.

It's another competition brief and the deadline isn't till next March so I have plenty of time to refine it and hand it in. I'll even be in with a chance to win a few pennies and a paid internship. So fingers crossed.

NEGOTIATED BRIEFS - Things to consider

Where to begin with these briefs?

- my interests?
- my skills?
- which of those skills I want to improve and apply to my briefs?
- what new skills do I want to develop?
- things I want to do/achieve by the end of 3rd year?
- what competition briefs can I do?
- who do I want to collaborate with?
- what research briefs could I undertake?



MY INTERESTS

- Films:- cinema// books// posters// music// DVD's// theatre// magazines// festivals
- Music:- clubs// DJ's// genres// CD's// bands// gigs// vinyl's// shops// festivals
- Alcohol:- packaging// promotion// bars// clubs// parties// socials// shops
- Clothes:- retail// point of purchase// shops// online// editorial// clothing labels// printed clothing// collab with fashion student?
- Sports:- shops// clothes// equipment// abstract sports// logos// clubs// socials
- Rugby:- RBS rugby six nations// rugby world cup// rugby league// rugby union// rugby heros// hall of fame
- Cycling:- bikes// shops// parts// tour de france// heros// hall of fame// equipment// events
- Biscuits:- brand and package// supermarkets// rebrand// history of biscuits// types of biscuits
- Food:- restaurants// cook books// food stalls// food guides// nutrition// health and dieting

MY SKILLS

- Illustration
- Photography
- Hand rendered type
- Drawing
- Logo design
- Research
- Type as image

SKILLS I WANT TO DEVELOP

- Branding and Identity
- Editorial Design
- Typography
- Print making and printing methods
- Research skills
- Presentation of information

THINGS I WANT TO DO

- Set up a clothing label/business
- Screen print more of my work
- Work on live briefs
- Do more photography
- Take part in more pop up shops, print fairs and other such events

WHO DO I WANT TO COLLABORATE WITH?

- Graphics student
- Fashion student
- Photography student
- Printed textile student

COMPETITIONS

- RSA  http://www.thersa.org/sda
- YCN http://education.ycnonline.com/
- ISTD http://www.istd.org.uk/
- D&AD http://www.dandad.org/awards/student/2012/categories/18/graphic-design

3rd year commences here

SUMMER BRIEFING

Negotiated Briefs.

Key points:-

- what do I want for my portfolio?

- what skills do I want to develop?

- what do I want to achieve?

- what am I interested in?

- who and what do i want to design for?

- what do i want to design for them?

- competition briefs?

- collaborative briefs?

Things to do:-

- 10 briefs in standard studio brief format

- a statement of intent outlining a rationale, areas of creative focus, proposed research activities and practical development

- posts to DPB of initial research, development and evaluation

Plan of Action.

1. Find as many briefs as I can that I find interesting.

2. Define my answers the the questions above.

3. Choose suitable briefs that will allow me to creatively explore and develop my interests and achieve my goals.

4. Look further at who I want to work with.

Key points:-

- essentially its a presentation

- industrial research/studio visits - specific activities, how they inform your practice, evidence and evaluate

- dissertation proposal/research - summarise your progress, primary and secondary research, relation to your topic and your practice

- design practice - what/who do you want to be or work with/for, the work you want to produce - audiences, contexts, areas of design that you want to be involved with

- independent research

- negotiated briefs

- professional skills plan - use the handouts - access and evaluate your skills and progress periodically, be informed by your experiences to know where you need to improve and where your strengths lie.

Things to do:-

- produce and 7-10min powerpoint presentation

- complete skills profile and plan, rationale, statement of intent

- entries to PPD blog

Plan of Action.

1. research into the studios and people i'm interested in visiting and getting in touch with.

2. visit studios and document using questionnaires and photography.

3. make gift packs to give out at visits.

4. create a plan to visit studios and get involved with various projects/events.

5. research dissertation topic.

6. use the visits and an opportunity to get primary research on dissertation topics.

7. access and evaluate myself for the first part of my professional skills plan.

8. begin/continue personal projects for design practice.