NEGOTIATED BRIEFS - all typed up.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

MONK
Brief
Rebrand the high end and sophisticated bar known as The Monk. The bar has a very high class, sophisticated atmosphere and outlook. The challenge is to revamp the brand and identity whilst keeping this atmosphere alive. Alongside this there you must aim to reach out to new customers and create fresh interest in the bar from a younger audience.
Background / Considerations
Based in Buxton, The Monk has recently been bought by Manachain Monahan, a young bar tender with lots of enthusiasm for cocktails and a high standard of service. The bar is very classy and expects its customers to behave well and they have a strict policy on being too drunk or disorderly. The bar even has it’s own members club and where members are given priority entry on busy evenings.
Mandatory Requirements	Deliverables
The bar is a sophisticated place and it must maintain this image in order to keep the current customers who love the bar the way it is. The rebrand needs to give the bar a breathe of fresh air and bring in new customers.	A redesigned logo that will be applied to the venue front, points of purchase and other possible surfaces. Promotional material that displays the drinks on offer through digital and printed media. Alongside new printed menu, napkins etc.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

BRETT’S FISH & CHIP RESTAURANT
Brief
Brett’s is a rustic ye old style fish and chip restaurant. It needs to be brought to life and engage the potential market in its surround areas of Headingly, Hyde Park, Burley, Kirkstall and Weetwood. This needs to be done through branding, identity and promotion.
Background / Considerations
The fish and chip dinner hasn’t changed at all since it first cam about. The idea of the traditional fish dinner is embedded into British culture. The design should not lose this traditional aspect of the product. The restaurant also provides a takeaway service that would need to be included with any aesthetic changes. There is a large are outside the restaurant that could be used for a number of things, how can this be utilised in the promotion?
Mandatory Requirements	Deliverables
The fish and chips haven’t changed so neither should the authenticity of the restaurant.	A promotional campaign or event that draws the attention of potential customers and makes them aware of the restaurants existence. Printed collateral such as, menu’s, napkins, takeaway packaging, wooden cutlery etc
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

BIFF (Bradford International Film Festival)
Brief
Come up with a brand new identity for the Bradford International Film Festival, use any media or approach that you desire.
Background / Considerations
The festival has had its identity in all forms; photographic, graphic and illustrated so it’s essential to research into its past identities and see what has gone before. The festival has shown a wide range of films in the previous 18 events and it covers a broad spectrum of film entertainment.
Mandatory Requirements	Deliverables
The new identity must be able to be displayed across a wide range of printed formats that will be displayed at the festival. Also the artwork must be able to be viewed digitally for the online reviews, websites and social feeds.	Redesigned logo, brand and identity. Photographic mock ups of the large scale printed collateral. An online mock up of the festival identity, e.g. the website.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

VIEW HOLOGRAPHICS (research brief)
Brief
View Holographics has the potential to become the next big thing in printing and communication possibilities. However it has some difficulty communicating what the company does and can offer its customers and potential clients. Design a set of informative and engaging hand outs that View can send to other businesses. Alongside this the gallery space needs to be re designed to create a more suitable place to view the existing samples of work. The laboratory has copious amounts of wall space that could be used for informative posters that co-inside with the information in the hand outs.
Background / Considerations
The company relies on investment and new sources of revenue and the best way to get this is through new clients. The service and products that View offer are almost unique and they have many hidden uses and possible selling points. The main blockade between the business and new customers is the knowledge of what the company does. This brief will require a lot of research into holograms and the process in which they are created.
Mandatory Requirements	Deliverables
Lots of research, mostly secondary from books and publications about holography. Primary research, work experience at View Holographics.	A booklet or set of hand outs that inform the clients about holograms and what the company does. A series of 8 posters to be displayed around the laboratory. Templates for a slideshow presentation that will make it easier for the company to give talks and promotional lectures about the business to clients.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

PERSONAL CLOTHING BUSINESS
Brief
Through collaboration you need to design, market, document and promote a new clothing label. The label will need a strong brand and identity that should be communicated through photography and distributed via the social networking sites at your disposal alongside any other opportunities such as print fairs and creative events.
Background / Considerations
The business has the potential to be fully functioning and to grow so it should begin small with T-shirt printing. The designs of the shirts are not the focal point however they will need to reflect the labels identity. A physical shop space wont readily be available or affordable so it will need some sort of online shop for customers to purchase the T-shirts.
Mandatory Requirements	Deliverables
The brief will need some financial backing so a contribution from willing partners will be essential. An aim of the brief will be to break even. The business must be made legitimate, use the skills and knowledge gained from Level 5’s Enterprise module to set the business up.	A series of printed T-shirts. An online presence that can contact new customers and inform them of deals and new designs. An online shop so customers can purchase Items. An editorial look book that showcases the range of T-shirts and enforces the labels brand and identity.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

POPINA’s
Brief Refresh and redesign the Popina’s café focussing on giving the café I strong identity through a solid brand. The café has no real significant branding or design work so there is plenty of room for improvement. You should aim to attractive new customers and create more revenue for the business, this could be executed in the form of a promotional campaign.
Background / Considerations Popina’s is situated in the middle of the student area in Hyde Park and students are the main source of income for the café. The café has been around for many years and is in much need of a rebrand to give it a more distinguished and noticeable presence. The surrounding buildings sport some graffiti and street art which gives the area a very urban and creative feel, the shop currently sits well amongst these artworks and wouldn’t want to become an eyesore up against them. The food is great and people need to know about it, how can you make a buzz about the food and keep hungry students coming back for more?
Mandatory Requirements	Deliverables
This must be an illustrative based brief. The redesign must still retain the ‘cool’ factor that Popina’s has developed through word of mouth over the past decade.	New logo Menu display boards (instead of printed) A board Window designs/ vinyl’s Promotional campaign that keeps customers coming back
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

BIKOLOGY – the science of bikes
Brief Investigate the anatomy and construction of the bicycle. Using information gathered through research, produce a series of prints and a short run publication that is informative and engaging. The aim of your design should be to allow bike lovers and cyclists to learn how to maintain their bikes themselves and if they need some serious repair they can explain their problems properly with a bike fixing company such as Bikology.
Background / Considerations A bike is made up of many parts and the majority of them people don’t even know what they are called. How can they be displayed and presented in an informative and engaging way. Use any media you see fit but keep it crisp, clear and understandable.
Mandatory Requirements	Deliverables
Documentation through Photography.	A short run publication on the anatomy of the bicycle. A series of posters to be distributed around Leeds student areas and community.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

DISSERTATION INSPIRED
Brief From your dissertation research, develop responses to key or important topics. The responses could take any form that is appropriate but must display some sort of reason as to why the chosen form has been used. The ideas, content, composition and production should all be informed by your research into your dissertation topic.
Background / Considerations The dissertation has always run as a separate module to the design modules and has been a way of displaying the student’s academic interests in relation to the design industry and theories. This brief will aim to help focus you with your research hand keep the research and writing process alive and interesting. This is a great opportunity to create some great pieces of design for your portfolio.
Mandatory Requirements	Deliverables
	A series of research driven and/or informative prints.
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

THE GENTLEMANIFESTO
Brief Explore the world of the gentleman ad create a visually engaging and entertaining way of teaching people about what it is to be a gentleman.
Background / Considerations The Chap magazine. The gentleman’s manifesto is a list of rules that outline to core principles of what it is to be a gentleman and how one goes about being a gentleman. Todays dapper dandy’s lead a rather interesting and entertaining lifestyle, this should be reflected in your design work. Research will be essential for this brief and it should become a fun filled range of design work.
Mandatory Requirements	Deliverables
	N/A (for now)
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.

BA (Hons.) GRAPHIC DESIGN			LEVEL		06
Module Code	OUGD301		Semester	1
Module Title	Design Practice 3		Doc. Code	OUGD301

THE GOOD JOURNEY (Competition Brief)
Brief Identify a daily journey – either your own or someone else’s – and improve it in a way that improves it for many people.
Background / Considerations Vehicle transportation. Mode of commuting: walking, cycling, driving etc The daily journey to and from work or school is a necessary evil in most of our lives. Although travel literature and magazines praise the journey as being as significant as the destination, the same experiential romance can rarely be attributed to the daily commute. (see online brief for the full background)
Mandatory Requirements	Deliverables
A3 boards. ‘The Big Idea’ 250 words statement (sans serif. 14pt type) one photocopied sketchbook	Four A3 boards displaying your response(s)
Studio Deadline	Module Deadline
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.