From the suggestions in the concept crit I've gone back to the logo to try and push it further with the innovation and concept to make it a less obvious response.
Talking to Andy in my progress tutorial I was advised to try a more subtle approach approach with the implication of the bike parts. I've given it a go but for me it lacks the impact.
I've decided to go for the logo on the left because it's more unconventional and interesting. To integrate the subtlety I'm going to the try some embossing and spot colour printing.
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