Tuesday 13 March 2012

YCN - Type options.

I've looked at a range of existing fonts and applied them quickly and simply to get a basic idea for how they work with the text in the logo.

The more scripted fonts look a bit too formal but not in the sense of office formal, more bespoke invitation formal and almost decorative which isn't what we're going for in our design direction.




Quicksand is a personal favourite font of mine, its well kerned to begin with and it sits well on a page when printed. The rounded and balanced structure also help reinforce some of the nutritional values of the company and the contents of the graze boxes.


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